Salon suites should offer more than just services, it should be a refuge. In these spaces, your clients are the core of your success. To thrive, focus on building strong bonds with them and creating a unique experience every time they visit. Developing professional connections with your clients leads to positive word-of-mouth, increased business, and greater job satisfaction. So, what are you doing to elevate your client experience today?
If you want to give your clients a better, unique experience throughout your salon suite, you must revamp every aspect of your service, schedule, and brand culture. Here’s how we recommend improving your salon suite experience.
Focus on the Client Experience
One of the biggest things business owners need to correct is constantly searching for new clients instead of maintaining the ones they have. Do not take them for granted! Over time, any loyal clients you’ve had can eventually dissipate, leaving your business running dry. We recommend continuously thanking your long-term clients for their business.
Thank them with incentives that encourage them to return, such as product samples, free add-on services, or coupons. Providing incentives for your clients can help boost your success during slow business and help keep an edge over your competition.
Create Your Own Salon Suite Ambiance
Whether you’re running your business in the comforts of home or seeking out a salon suite for rent, your salon experience should help build culture and atmosphere. Your work culture should reflect your business’s authenticity, and it starts by building a friendly work environment that your clients will love.
When your work environment reflects how you feel about your business, clients will be excited to return, and your coworkers will also enjoy working with you in this positive atmosphere.
Crafting your salon’s atmosphere can help build your work culture. Your design choices, such as furniture, paintings, music, and artwork, should reflect your atmosphere. Adding these touches adds a unique element to your workspace, especially when seeking a salon space for rent in Calgary. This can help foster positive interactions and nurture your relationships with your clients.
Give Empowerment To Your Employees
Business culture is usually reflected in your design choices and how you treat your fellow stylists. A positive work environment makes an enormous impact on repeat business.
People passionate about esthetics will see an opportunity to grow your business with you. This excitement can help them invest in building your dream. When you’re empowering your employees, your clients will see this and easily want to return.
Automate Your Time With Software
As a salon owner, you juggle numerous financial responsibilities, from securing a salon suite for rent and covering licensing fees to setting aside funds for taxes and managing appointment bookings. While your clients only see the polished front end of your business, it’s crucial that your software can handle the demands of a growing clientele. If it falls short, your business could suffer.
Software programs are essential in today’s work environment, and you can easily find a salon space for rent in Calgary that already includes software. Having software that streamlines bookings, finances, and inventory for your business can improve your client’s experience in your salon suite.
Build Up Your Digital Brand Strategy
Every business uses branding, advertising, and marketing strategies to maintain success. Creating a digital brand strategy can foster your current clientele and attract new clients to your business.
These strategies can be a great investment in your brand image and help give your brand the online recognition it deserves. If you’re wanting a quick start on a digital brand strategy, here are some pointers to follow:
- Develop Your Plan: You should develop a core focus for your online campaign, including your audience, competitors, industry trends, and keyword research. You should start with a small, specific goal that can be achieved within your budget so you don’t lose track of your plan’s incentives.
- Perform an Audit: Once the plan is developed, perform an audit of your existing online presence, including your website, social channels, and any previous advertising campaigns, to learn about your brand’s opinions.
- Keep Your Website Optimized: Before launching your campaign, make sure that your website is up-to-date and optimized, especially if you are looking for more traffic. This also includes your social media accounts and email campaigns so you can stay connected with current and prospective clients.
- Find Tactics Suited To You: Research successful brand campaigns and use their examples to find tactics that are suited to your goals. This will take the most time out of your strategy but will be worth it in the long run.
- Seek Out Your Target Audience: Deciding on your audience will help you determine which tactics you use. Do you want to maintain your current clients or aim for new ones? Do you intend to promote a specific product or service or want to develop better brand awareness? Each method can be used in very different ways, so it’s important to determine where you want your campaign to go before launching it.
- Monitor Your Campaign: After finalizing your content, monitor your campaign during its launch. Adjust tactics as needed, remove ineffective ones, and stay connected with your community to improve your brand’s success.
- Experiment With Tactics: When you launch your campaign, try different tactics and see how they work. By spreading out your resources, you can track what tactics give you the best results and save on costs in your campaign.
By developing a digital brand strategy, you’ll be able to begin communicating with your clients online and help foster professional relationships that contribute to your unique work environment.
Elevate Your Client’s Experience with Unfiltered
At Unfiltered, we can provide salon suites for rent that cater to all artists in Calgary. Every suite offers various utilities such as concierge, full towel services, contemporary lounge spaces, and access to some of the best products to enhance your beauty services. We strive to help you grow your business, and when you choose us as your salon space, you’ll gain full access to our host of networking events and workshops so you can focus on improving your career and making your clients happy.
If you’d like to learn more about our salon suite options, fill out our contact form and one of our staff will reach out to you.
